Privacy Policy

OVERVIEW

Macafel respects your concerns about privacy. This Privacy Notice describes the types of personal information we collect when you interact with, and how MACAFEL collects, uses, retain and discloses your personal information

You may connect with MACAFEL via our website, MACAFEL.com, our mobile site and application, via our Facebook page and other social media assets, or by calling our customer service center.

 

HOW WE COLLECT PERSONAL INFORMATION

We may obtain personal information about you from various sources, including this website, our mobile site and applications, travel sites with which we collaborate, at the rental location counters we operate, when you call or email us or communicate with us through social media, or when you participate in events or other promotions. We also may obtain information about you from our parent or affiliate companies, business partners (including travel vendors), corporate customers and other third parties.

You may choose not to provide some or all of your personal information to us,but doing so may prevent us from providing our services to you, or limit our ability to provide you with the level of service that you would otherwise expect from us.

 

TYPES OF INFORMATION WE COLLECT

The types of information we may obtain include:

In addition, when you visit our website or use our mobile applications, we, along with our service providers, may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected deviceto uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. Our emails may also contain web beacons.

We also may use third-party website analytics tools (such as Omniture and Google Analytics), that collect information about visitor traffic on our sites and mobile applications. The information we may collect by automated means includes:

ONLINE ADVERTISING

On our websites, we may collect information about your online activities. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks may include third-party ad servers, ad agencies, ad technology vendors, social networks, and research firms. We are not responsible for the privacy practices of these third parties, and we encourage you to read their privacy policies, which may apply to these third-party programs.

Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time across third-party websites or online servicesby collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for MACAFEL and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting may take place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Because there is not yet a consensus on how companies should respond to web browser-based or other do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.

 

HOW WE USE THE INFORMATION WE COLLECT

We may use the information we obtain about you to:

We also may use the information we obtain about you in other ways for which we provide specific notice.

 

INFORMATION WE SHARE

We do not sell or otherwise disclose personal information about you, except as described in this Privacy Notice.

We may share the information we collect with:

We may also disclose information about you (i) if we are required to do so by law or legal process, (ii) when we believe disclosure is necessary to prevent harm or financial loss, or (iii) in connection with an investigation of suspectedor actual fraudulent or illegal activity.

In the event we sell or transfer all or a portion of our business or assets, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

We also may share the information about you in other ways for which we provide specific notice at the time of collection.

 

YOUR CHOICES

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.

Here are the choices we offer:

Marketing Emails

You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by unsubscribing your email from our newsletter. If you opt out, you will continue receiving emails related to your reservations as well as important information about your relationship with MACAFEL.

Targeted Advertising & Tracking

We may engage with advertising networks that are members of organizations or programs that manage the privacy choices that these ad networks offer to consumers. For example, you may opt out of receiving targeted advertising through the Network Advertising Initiative member ad networks or the Digital Advertising Alliance member ad networks . You may opt-out of targeted ads on Facebook.

Please note that we also may work with ad networks that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.

Geo-Location Information

When you use a MACAFEL application on your mobile device, we may use the geo-location of the device to enhance your booking experience, and to provide you with notifications related to our locations, reservation information, local offers or other information that we think will be helpful in providing you with better services. You may choose not to share your geo-location details with us by adjusting the device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. Please note that if you disable geo-location services for the MACAFEL application, you will not be able to take advantage of location-based features of the application.

Camera Information

With your consent, our application may utilize your device’s camera. If you have allowed us to utilize your device’s camera in the past and wish to revoke the permissions, please change the settings on your device.

Cookies

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.

 

ACCESS AND CORRECTION

You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the MACAFEL account you may establish on our website. In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us as indicated in the “How to Contact Us” section of this Privacy Notice.

 

LINKS TO OTHER WEBSITES

Our websites may contain links to other sites for your convenience and information. These sites may be operated by companies not affiliated with MACAFEL. Linked sites may have their own privacy notices, which you should review if you visit those websites. We are not responsible for the content of any websites not affiliated with MACAFEL, any use of those sites, or those sites’ privacy practices.

 

HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.

To help protect yourself, you should safeguard your MACAFEL account user name and password and not share that information with anyone. You should not use the same user name and password for your MACAFEL account as you do for your other online accounts. Using the same log-in credentials across your online accounts may significantly increase the risk of identity theft and fraud. You should also sign off your account and close your browser window when you have finished your visit to our site. Please note that we will never ask for your MACAFEL account user name or password via email.

 

UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated periodically. We will post a notice on MACAFEL.com to notify you of any material changes to our Privacy Notice and indicate at the bottom of the notice when it was most recently updated. We will also communicate changes as required by applicable law.